The LIFE V-aiR project

Projet LIFE

To reduce air pollution and the greenhouse effect is crucial to preserve our future and that of our children. The challenge is both: individual and collective. The LIFE V-aiR project aims to raise awareness and mobilize political decision-makers and citizens on this issue, with  immersive games using virtual reality: a "serious game" for the decision-makers and an "escape game" for the citizens  Coordinated by Atmo Grand Est, the project includes 9 partners. It started on August  26, 2022 for a period of 4 years. 

What is the LIFE V-aiR project?


The LIFE V-aiR project has been launched on September 26th, 2022 and will last 4 years. The aim is to create and deploy 2 games in virtual reality to train local decision-makers and raise citizens' awareness of the crucial issues of air, climate and energy: 

  • One serious game in virtual reality for politics decision makers  

  • One escape game in virtual reality for the citizens  




The total project budget is 1.3 million euros. 60% is financed by the LIFE program of the European Union, with co-financing from the Grand-Est Region, the City of La Rochelle and 9 beneficiary partners. 

Main actions


The LIFE V-aiR project includes 8 main actions: 

  1. Project management and coordination, led by Atmo Grand Est 
  2. Preparation of the input data for the 2 virtual games, led by Atmo Grand Est 
  3. Writing and conceptualization of the 2 games, led by Atmo Hauts-de-France 
  4. Production of the games (design, development, testing) led by the University of Bourgogne-Franche-Comté 
  5. Deployment to decision-makers and citizens, led by Atmo Normandie 
  6. Monitoring and evaluation of the project, led by Atmo Grand Est 
  7. Replicability and transferability of games, driven by Atmo Grand Est 
  8. Communication, dissemination and networking led by Madininair 







The data presented corresponds to the expected results. The actual results of the project will be accessible at the end of the project, i.e. at the end of 2026. 



  • Beneficiary partners  :

The project is led by Atmo Grand Est and includes 8 other beneficiary partners: ABMEE, Atmo Bourgogne-Franche-Comté, Atmo Hauts-de-France, Atmo Nouvelle-Aquitaine, Atmo Normandie, Madininair, the University of Bourgogne-Franche-Comté and the University of Málaga

Each beneficiary  will experience the games on its territory. 8 European territories are thus integrated into the project: the city of Malaga in Spain, the city of Braşov in Romania and 6 French regions (Grand-Est, Bourgogne-Franche-Comté, Hauts-de-France, Nouvelle Aquitaine, Normandie and Martinique).

  • Co-funding partners :

The LIFE V-aiR project is 60% funded by the LIFE program of the European Union, with co-funding from the Grand-Est Region, the City of La Rochelle and the 9 beneficiary partners. 

partenaires life
  • Associated partners :

The project also includes 3 associated partners who will participate in the visibility, distribution and use of the games : the ATMO France Federation, the French Alliance of Communities for Air Quality and the Italian association for sustainability (UCSA).


For any information on the LIFE V-aiR project, you can use the contact form by specifying "About the LIFE V-aiR project" in the "Sujet" field.